What can't appear in an Amazon main image?

No text, logos, watermarks, badges, borders, multiple items or props — the main image must show only the product you sell on pure white. Foca outputs exactly that.

All Features

Amazon Product Photo Maker

Turn a phone photo into a main image that passes Amazon's rules on the first try — pure white background, product filling the frame, square and over 1,000px. About a minute, no studio.

Try It Free 20 free credits · no credit card

Product photographed at home with a cluttered background, before — Your phone photo — won't pass Amazon

The same product as a compliant Amazon main image on pure white, after Foca AI — Foca AI — compliant main image, listing-ready

Every Amazon main-image rule, handled

✓ Pure white background (RGB 255, 255, 255)

✓ Product fills about 85% of the frame

✓ Square, 1024×1024 — clears the 1,000px minimum

✓ No text, logos, watermarks or badges

✓ No props, bundles or extra items

✓ Soft contact shadow so it sits, not floats

Three steps, about a minute

Upload your photo

Any phone snapshot works — messy desk, window glare, shadows and all.

Foca rebuilds it for Amazon

It removes the background, centers and scales the product to fill the frame, and drops it on true RGB 255 white.

Download & upload

Get a square 1024×1024 image that's ready to set as your listing's main photo.

Why the main image decides the click

On a search results page your main image is doing almost all the work. It's the one photo shown in the grid, and shoppers scan a row of thumbnails in a second or two. Amazon also enforces it strictly: a background that isn't pure white, a product that's too small in the frame, or any stray text or prop can get a listing suppressed. Getting it right by hand usually means a lightbox, even lighting and an editor.

Foca takes a normal photo and rebuilds it to the spec — clean cutout, centered product scaled to fill roughly 85% of a square frame, a true 255 white sweep, and a soft shadow so it reads as a real object rather than a sticker. The result clears Amazon's rules and holds its own next to studio shots in the same row, without the studio. The same image works for Shopify and Etsy too.

Common questions

Will it meet Amazon's main image requirements?

Yes — pure RGB 255 white, the product filling about 85% of the frame, a square 1024×1024 image over the 1,000px minimum, and no text, logos or props.

What's banned from an Amazon main image?

Text, logos, watermarks, badges, borders, multiple items and props. The main image must show only the product on pure white — which is exactly what Foca outputs.

Does it work for reflective or transparent products?

Yes. Glass, jewelry and polished metal are the hard cases for any tool; Foca is trained on them, though a clear, in-focus input always helps.

Do I need a studio or Photoshop?

No. Upload a phone photo, get a listing-ready main image back — no studio, no editing.