Listing Character Counter
Paste your full listing once. We auto-detect the title, bullets, description, and backend keywords, then show which parts are under, close to, or over the limit.
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Character Summary
Detected Content
Amazon listing character limits
Every Amazon field has a character limit, and exceeding it means truncation or rejection. This counter helps you fit titles, bullets, and descriptions within the limits while using the available space well. Here's what to keep in mind.
Title limits
Most categories allow around 200 characters for the title, but several cap it lower. Long titles also get truncated in search and on mobile.
Bullet limits
Bullet points typically allow a few hundred characters each, but shorter, scannable bullets usually convert better than maxed-out ones.
Description and search terms
The description and backend search terms have their own limits; backend keywords are commonly capped around 250 bytes.
Use the space, don't waste it
Hitting the limit isn't the goal — clarity is. Use enough space to cover the essentials without padding.
Frequently asked questions
What is the character limit for an Amazon title?
It varies by category, but many allow up to about 200 characters. Some categories are shorter, and long titles get truncated in search results.
How long can Amazon bullet points be?
Each bullet typically allows a few hundred characters, but concise bullets that stay scannable on mobile tend to perform better than full-length ones.
What happens if I exceed an Amazon character limit?
The text may be truncated or the listing update may be rejected, so it's important to stay within each field's limit.
Do character limits vary by category?
Yes. Title and field limits differ across Amazon categories, so always confirm the limit for your specific category.
Is this character counter free?
Yes, it is completely free with no signup and runs in your browser.
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