FREE TOOLS

Listing Character Counter

Paste your full listing once. We auto-detect the title, bullets, description, and backend keywords, then show which parts are under, close to, or over the limit.

Paste Your Listing

Character Summary

Title
0 / 200
Bullet 1
0 / 200
Bullet 2
0 / 200
Bullet 3
0 / 200
Bullet 4
0 / 200
Bullet 5
0 / 200
Description
0 / 2000
Backend KW
0 / 250

Detected Content

Detected Title
0 chars
Nothing detected yet.
Detected Bullets
0 bullets
Nothing detected yet.
Detected Description
0 chars
Nothing detected yet.
Detected Backend Keywords
0 chars
Nothing detected yet.

Amazon listing character limits

Every Amazon field has a character limit, and exceeding it means truncation or rejection. This counter helps you fit titles, bullets, and descriptions within the limits while using the available space well. Here's what to keep in mind.

Title limits

Most categories allow around 200 characters for the title, but several cap it lower. Long titles also get truncated in search and on mobile.

Bullet limits

Bullet points typically allow a few hundred characters each, but shorter, scannable bullets usually convert better than maxed-out ones.

Description and search terms

The description and backend search terms have their own limits; backend keywords are commonly capped around 250 bytes.

Use the space, don't waste it

Hitting the limit isn't the goal — clarity is. Use enough space to cover the essentials without padding.

Frequently asked questions

What is the character limit for an Amazon title?

It varies by category, but many allow up to about 200 characters. Some categories are shorter, and long titles get truncated in search results.

How long can Amazon bullet points be?

Each bullet typically allows a few hundred characters, but concise bullets that stay scannable on mobile tend to perform better than full-length ones.

What happens if I exceed an Amazon character limit?

The text may be truncated or the listing update may be rejected, so it's important to stay within each field's limit.

Do character limits vary by category?

Yes. Title and field limits differ across Amazon categories, so always confirm the limit for your specific category.

Is this character counter free?

Yes, it is completely free with no signup and runs in your browser.

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