Why "pretty white" isn't white enough
Amazon's main image rule is specific: a pure white background, RGB 255,255,255. A background that's really #f4f4f4 looks fine on its own, but the moment it sits next to a true-white competitor in the same search row it reads as grey and a little dirty โ and that costs you the click. Getting an actual 255 white by hand means careful lighting and a sweep, or a lot of fiddling with levels in an editor. This does it for you, evenly, every time.
It also keeps the parts that matter. Generic one-click background removers tend to eat fine edges โ a wisp of hair, a glass rim, the reflection on a polished surface โ and leave a halo. Foca is tuned for products, so edges stay clean and the item still looks like itself, not a cut-out floating in space. A soft contact shadow goes back underneath so it sits on the surface instead of hovering.
